At Shopify in the USA, I work as a Growth Product Manager owning acquisition, onboarding, and activation for the AI Store Builder. I drive product-led growth through structured experimentation and data-driven decision making. I design and run A/B tests across AI-generated templates, prompts, and onboarding flows to improve merchant conversion. I partner closely with Engineering and Data Science to ship LLM-powered features and human-in-the-loop systems. My work has improved onboarding completion by 20% and reduced time-to-published store by approximately 30%. I analyze full-funnel behavior using SQL, Amplitude, Looker, and Optimizely to identify friction points. I build and execute growth roadmaps tied to activation, retention, and revenue impact. I collaborate with Marketing and GTM teams on lifecycle and acquisition initiatives. I define success metrics and dashboards to track AI feature adoption and merchant readiness. Overall, I focus on scaling intuitive AI-driven experiences that accelerate merchant time-to-value and long-term growth

At Zoho in India, I worked as a Product Manager owning onboarding and activation for Zoho CRM, focusing on reducing setup friction for SMB users. I drove data-informed improvements by analyzing user behavior through SQL, Mixpanel, and Google Analytics to identify funnel drop-offs and retention opportunities. Through iterative A/B testing across signup, trial configuration, and in-app education, I improved onboarding completion by approximately 18%. I partnered closely with Sales and Customer Success to refine PQL criteria and optimize trial-to-paid conversion. I also launched CRM templates, automation rules, and guided tours that reduced first-time configuration time by 25%. My work consistently translated customer feedback and NPS insights into clear PRDs, user stories, and roadmap priorities aligned with revenue and growth goals.