Leading product strategy and execution for Snap’s advertising platform across both performance and brand surfaces, spanning multiple high-impact experiences and advertiser objectives:

Web Advertising – Building solutions that enable advertisers to drive measurable outcomes and conversions on their websites.

App Advertising – Defining and scaling products for app acquisition, engagement, and re-engagement campaigns.

Dynamic Product Ads (DPA) / Catalog Sales – Developing catalog-driven ad formats that empower e-commerce and retail advertisers to achieve performance goals at scale.

Brand Advertising – Shaping upper-funnel and full-funnel brand solutions that drive awareness, consideration, and measurable brand impact.

Augmented Reality (AR) Advertising – Leading immersive ad experiences leveraging AR to enable interactive storytelling, deeper user engagement, and differentiated brand experiences.

Leading product strategy and execution for Snap’s Direct Response (DR) advertising efforts, spanning multiple high-impact surfaces and advertiser objectives:

Web Advertising – Building solutions enabling advertisers to drive measurable outcomes on their websites.

App Advertising – Defining and scaling products for app acquisition and re-engagement campaigns.

Dynamic Product Ads (DPA) / Catalog Sales – Developing catalog-driven ad formats empowering e-commerce and retail advertisers to achieve performance goals at scale.

Lead ad ranking strategy, driving product innovation and enhancing advertiser ROI. Spearhead ML model improvements focused on improving Advertiser value, resulting in substantial revenue growth

Transitioned Ad Ranking models to support a post-ATT environment(SkAdNetwork) and strategized advanced machine learning techniques to further enhance advanced Privacy Ranking techniques

Developed key product solutions (7-0, Landing Page View, Lead Gen, AEO, VO, etc)

Principal performance owner for Direct Response advertising efforts for both App and Web Ranking solutions

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