Building Gen AI products at TikTok

• Led large scale, multi-team projects across Reddit’s core experience surfaces driving impact to user metrics and $20M+ in revenue for 500M+ users

• Co-led special project with User Research team to visualize how AI/ML influences Reddit’s future in content consumption and creation, video generation, and human connection

• Transformed complex, ambiguous concepts to innovative products across video, creators, onboarding, growth and core feeds experience. Consistently produces influential work that shape the trajectory of the organization

• Collaborated directly with executive leadership to guide and execute on product vision

• Shepherded cross-team consistency and design system adoption across various teams

• Created frameworks and resources to up-level team processes

• Go-to expert for convincing storytelling and instilling confidence in design decisions

Sr. Product Designer (Oct 2019 - Aug 2020)

Kuna is a B2C app-based home security platform that powers a range of DIY smart devices like outdoor cameras, lights and motion sensors so they fit seamlessly into homes.

🙋🏻 MAIN ACTIVITIES

• Led product design from ideation to post-launch (user research, journey maps, wireframing, hi-def UI mocks, interactive prototypes, etc.)

• Collaborate with stakeholders and product managers to strategize product & marketing roadmap + collaborate with engineers for implementation

* Point-of-contact for internal/external partners for videos, graphics, illustrations, social media content, etc. + produced some in-house.

• Develop UI libraries and templates, branding guidelines, iconography, etc.

📈 RESULTS

• Designed and released 10+ in-app projects + hardware launches (100k+ user base)

• +105% newsletter signup (1mo post-launch) with improved IA, UX, visual content, and copywriting + streamlined backend for team efficiency

• Led design efforts for Costco product release

🎓 WHAT I LEARNED

• Set correct expectations & clear definitions

• Budget, resources, time

• If there’s a will, there’s a way

• Working with great people is great

• Produced user interfaces, opening titles, motion graphics, web material, and posters.

• Developed games and interactivity projects with the game lab community.

• Researched and developed visual language system for the winning design of a large-scale public art memorial commemorating the January 8th shooting tragedy in Tucson, Arizona.

• Designed identity systems and branding for institutions and small businesses (competitive analysis, logo development, rapid prototyping).

• Produced pixel-perfect iconography, film editing, motion graphics, and print collateral.