Jdate, Christian Mingle, Silver Singles, Elite Singles dating apps

• Led product design across four large-scale dating brands, supporting a multi-million global user base across iOS, Android, and web.

• Drove design system migration and standardization, contributing to 30+ shared components adopted across brands and platforms.

• Owned end-to-end UX across core product areas including onboarding, verification, discovery, messaging, profiles, and matches.

• Led UX and UI improvements for legacy products, evolving existing designs into more usable, cohesive, and modern experiences.

• Increased JDate DAUs by 50% within 3 months (vs. 15% projected growth) through UX improvements and experimentation initiatives.

• Contributed to a 15% increase in subscriptions across Christian Mingle and Jdate through optimization of activation and monetization funnels.

• Maintained a high quality bar for UX and UI execution across multiple brands, ensuring clarity, consistency, and usability at scale.

On the Revenue Growth team, I was responsible for designing and improving features that drive user acquisition, engagement, and monetization.

• Core designer on the Revenue Growth team, owning end-to-end UX for features driving acquisition, engagement, and monetization.

• Owned UX across key growth funnels, identifying friction points and translating insights into testable design hypotheses.

• Designed and shipped dozens of A/B tests, contributing to increased payments and reduced churn across critical funnels.

• Collaborated cross-functionally with product, engineering, and analytics to rapidly iterate on hypotheses and validate solutions.

• Delivered new feature concepts and refinements for onboarding, profiles, and interaction flows in a fast-paced experimentation environment.

On the Revenue Growth team, I was responsible for designing and improving features that drive user acquisition, engagement, and monetization.

• Created dozen A/B tests within the Revenue Growth Team team, increasing payments and reducing user churn

• Collaborated cross-functionally with developers, product managers, analytics teams, creating numerous design concepts for new features on the dating app, which currently serves 27 million users and receives 2.1 million likes daily

• Created a comprehensive design system from scratch, streamlining the design process and reducing design time by 50%

• Conducted tons of user research & interviews, A/B tests which helped our team to find out new valuable positioning of the product

• Conducted user research to identify pain points and barriers during onboarding process. As a result, redesigned onboarding flow that resulted in a 40% increase in user registrations

• Delivered in two months the feature, which contained self-discovery Journeys on 900+ screens (twelve unique journeys with seven day-to-day guides to uncover different aspects of personality, including daily rituals based on 100+ psychological exercises)

• Created lots of design concepts for new features working closely with the Product owner, analytics & developers

Product launch from scratch, collaborating with other designers, CPO, founders, product analytics, marketing department, developers

I worked on the look and feel of the product, design system, product hypotheses & overall consistency