Led the development of user interface (UI) experiments, optimizing for user retention and engagement. Applied imperative programming (Vanilla JavaScript, HTML, CSS) and modern UI frameworks (React) to deliver high-impact solutions for WSJ, Barron’s, and MarketWatch. The scrum process consisted of the following:
• Developed and tested multiple UI variations (A/B testing) to increase user retention by 20% globally, significantly reducing subscription cancellations.
• Collaborated with cross-functional teams in Agile sprints to prioritize and deliver impactful product features.
• Rewrote legacy JavaScript code into modern React Hooks for improved code maintainability and performance in CI/CD pipelines.
• Tracked user behavior and KPIs to ensure data-driven performance improvements with Optimizely.
• Delivered end-to-end full-stack solutions, integrating UI enhancements into broader Dow Jones platforms while maintaining code quality and performance standards. One of my proudest accomplishments at Dow Jones was achieving a 20% uplift in user retention. I was the sole developer on this piece of the application. I am humbled and proud to know that I contributed so significantly to the annual bottom line.