• Lead product workstreams and establish collaboration processes with cross disciplinary teams to balance business goals, development feasibility, and high value user experiences

• Mentor designers by facilitating design thinking activities and providing guidance on navigating complex technical domains

• Design products from the ground up with my design team, defining new information architecture and strong design foundations backed by user research — all while navigating tight timelines

• Design experiences for new product features that introduced new design patterns and simplified existing workflows; received the IBM Outstanding Design Award for delivering a high-impact feature that contributed to a 20–30% increase in customer retention

• Led usability and concept research that informed data backed design decisions; received recognition from the IBM User Research Guild for leveraging insights to influence the product team to make design changes

• Created user personas and conducted competitive analyses to align cross disciplinary teams on user needs, business goals and opportunity gaps and provide a single source of truth to create a user focused product road map

• Designed a new online career development module for NYU students and alumni focused on an intuitive, flexible, and engaging user journey to increase user adoption and interest

• Launched platform was used 9000 times in a year with a 91% median score for demonstrated content knowledge and earned the NASPA Gold Award for “Innovating in the Virtual Space to Make Career Readiness Accessible at NYU

• Developed a high-fidelity visual component library aligned with NYU branding guidelines and accessibility best practices

• Led user research and usability testing on prototypes, using insights to develop structured information architecture and improved usability

• Designed branding style guides, logo concepts, and digital assets for clients including Mattress Firm, Endeavor Audio, and Brightly, ensuring each visual system aligned with brand identity and project goals

• Collaborated with clients to define project goals and design direction while using mood boards and concept explorations to guide initial visual designs

• Worked closely with the Creative Art Director and clients through design critiques and feedback sessions to iterate on concepts and refine visual designs

• Designed themes and graphics for a print suite, that consisted of name tags, posters, and name tents, for the $300K Entrepreneurs Challenge at NYU Stern

• Collaborated with supervisor to develop a comprehensive 58-page style guide, defining color palettes, typography, and iconography for future online class modules

• Contributed to the redesign of NYU Stern’s online class platform by creating digital assets and animations to improve student engagement