Staff engineer in the Facebook Monetization Org focusing on applied AI and generative AI systems for ads and media.

Currently serving as an engineering tech lead for GenAI-driven ads media and format optimization, working across product, infrastructure, and partnering with modeling teams to deploy multimodal AI capabilities at scale.

Selected work:

1. Ad Translation (GenAI) – Founded and led development of an AI system that automatically localizes ads into users’ preferred languages using LLMs and ranking.

2. Video Highlights – Proposed and led productization of a multimodal system that extracts and summarizes key moments from long-form videos.

3. Exploring Conversational AI Agent Monetization, next billion level monetization stream.

4. GenAI Creative Optimization – Technical lead for multiple generative AI ad features including creative uncrop, image animation, text overlay replacement, and video super-resolution.

5. Creative Personalization – Designed LLM-powered creative recomposition and persona-based content generation for improving ad digestibility and relevance.

Previously worked on ads infrastructure and creative optimization systems improving ad performance and monetization efficiency.

Ads Product Infra

Product Infra

1. Contributed to FACEBOOK PAGES — building public profile for businesses, brands, celebrities, organizations etc.

2. Implemented new features on the beta version of Facebook with ReactJS, GraphQL, Relay, Hack/php, etc.

3. Took charge of the end to end automated testing of Facebook Pages.

1. Helped average students obtain research opportunities in computer science laboratories of first tier universities.

2. Prepared students with necessary researching knowledge and engineering skills through webinars.

3. Provided services including research project tutoring, skills preparation, etc.