Led the design of PolarisIQ’s flagship Bid & Budget Optimization product, working closely with beta users to iterate and improve performance based on real-world feedback. Created a white-label demo that helped win a competitive pitch for Peacock, and drove an AI-powered design approach to accelerate prototyping and enhance product development. Also won an internal hackathon by envisioning and delivering a future-state AI integration across the PolarisIQ product suite.

Spearheaded UX/UI design for Fortune 500 clients, including Under Armour, The Gates Foundation, Angus, Henry Schein One, and Spencer Stuart across different sectors, delivering user-centered, data-backed solutions that improved engagement and conversion. Partnered closely with stakeholders to align product experiences with business goals, leading UX processes from research through testing, and presenting strategic insights that shaped product roadmaps.

Led a design audit of Verizon’s marketing sites, optimizing user experience and brand alignment. Developed a scalable Figma-based design system, enhancing consistency and efficiency across marketing materials. Designed high-impact pages that boosted engagement and collaborated seamlessly with cross-functional teams to support Verizon’s marketing strategy.

Redesigned key user flows for Brightspeed’s internet service purchase process, boosting user experience and conversion rates. Led the DSL-to-fiber upgrade flow, enhancing upgrade ease and customer satisfaction. Migrated designs and established a centralized Figma design system, improving collaboration and efficiency across teams.

Led design solutions for fraud prevention in Wayfair’s returns process, reducing fraudulent activity and saving them MILLIONS annually. Enhanced the virtual assistant’s UX to streamline customer support, collaborating closely with development teams for precise implementation and driving measurable impact across cross-functional, remote teams.