Key Impacts:
• Implemented redesigned homepage, which more than doubled the signup rate
• Designed and developed first in-product walkthrough, increasing 30-day user retention by over 100%
• Ideated and developed first in-product experiments targeting user activation, which improved dramatically over 2017
• Developed infrastructure for and sent first client emails containing real-time data updates, doubling the likelihood of users to engage with the product
• Created and maintain Quantcast's product demo, which enabled a stronger sales process and influenced over $1MM USD in revenue.
• Conducted usability and optimization testing for QC Choice, which has become the leading CMP and consent-solution for European GDPR policies.
General Responsibilities:
• Plan, prioritize, develop and iterate on A/B and other experimental test designs on marketing pages and within the product leveraging Optimizely.
• Identify and implement appropriate event tracking for experiment and marketing analytics, and work with the team to analyze results.
• Implement winning experiment variations into Quantcast's marketing site, built on Wordpress.
• Maintain Quantcast's Wordpress Plugin, which generates 30% of all self-serve conversions.
• Develop and maintain Quantcast's Chrome Extension, built using React.
• Be the in-house A/B testing and CRO expert: consult engineering teams on experiment design & implementation.
• Work cross functionally to implement and maintain integrations with tools for user feedback, surveys, email, and marketing automation.
• Consult on marketing development needs: produce email templates, new product marketing pages, etc. as required within the lean startup-like organization.
