Lead WhatsApp Monetization delivery 0-1 from scratch to help billions of WhatsApp users find creators and businesses they are interested in, help businesses of all sizes grow and open a substantial revenue stream. And best of all, we’re doing it with privacy front of mind.

Provide high quality Meta business product portfolio (Ads Manager, Meta Business Suite, Marketing API, etc) to empower advertisers connect with target users worldwide with optimized output of their marketing spend.

I am the Product Manager leading Azure Speech. I led and launched Custom Speech, which is highlighted by Microsoft CEO, Satya, in Microsoft //Build 2019 keynote session. I represented Microsoft and presented Speech Customization solution to customers and partners (from 15'30'') in Microsoft Build 2019.

Speech Customization that I led is a key differentiator of Azure AI service that empowers both 3rd party and Microsoft products, including Teams online meeting transcription, Skype, Cortana, Office 365, and Bing Search.

I led product design, strategy, cross-org implementation and go to market. Custom Speech that we launched massively improved speech recognition accuracy by tailoring language model toward the traffic and terms that matters most to the customer. Customized model generated for a strategic customer showed as high as 70% sentence error rate deduction and played a critical role for Microsoft to win competitor bids.

I am the Product Manager leading Bing rich ads products and automated bidding, focusing on providing ad products to enable online advertising customers gain great returns out of the marketing spend. The ad products I initiated and shipped contributed hundreds of millions of USD yearly revenue to Microsoft, including Bing Hotel Ads, Target CPA auto-bidding strategy, filter link extension, image extension, price extension, single-column sitelink, strengthened location extension, and more across markets and devices.

I am a PM manager leading Asian Monetization Product Manager team, which supports

Asian monetization marketplace, live marketplace, rich ads products, ads infra, ads ranking, advertiser insights, and mobile ads across Asian markets.

I led the team and shipped BrandZone ads which contributed ~30% of overall zh-CN search ads revenue. It is also enabled in the form of image extension in en-US and other INTL markets.

I am the PM owner of AdQueryProbe, ad selection, and competitive insight analytics.

AdQueryProbe is Bing Search Ads debugging platform. I led the team shipped 150+ features within one year including query-level debugging across search ads stack (selection, relevance, click prediction, ranking, pricing, rich ads, deliver engine, and more), model feature exploration, ad-hoc debugging, ad corpus reverse lookup, experiment and competitive deep analysis.

I led search ads selection algorithm team (selecting ad candidates based on query and bided keywords as a key revenue driver) and shipped 6 models in en-US with revenue/RPM gain.

I initiated and shipped competitive business insight analytics pipeline which automatically extract missing demand and algorithm insights.

Cloud Computing research

Enterprise office solution

NLP initiative and business solution