Greater New York City Area
Xandr merged with WarnerMedia in 2020.
• Led multiple squads focused on “trader experience” workflow improvements; managed the planning of sprints, grooming, prioritization, and retrospectives.
• Shipped a suite of bulk editing tools allowing users to update a number of their orders at once, exponentially reducing the time it takes for users to complete their tasks.
• Led the research and ongoing design of a troubleshooting tool that gives users deep insights into their order performance and allows them to optimize underperforming orders.
• Designed multiple workflow optimization features including: the grouping and tracking of multiple geographic targeting parameters, streamlining the complex order duplication process, and rearchitecting the navigational experience across all pages.
• Researched and redesigned the set up and monitoring workflows for users of our buyer product; led multiple design sprints involving various stakeholders like product managers and users.
• Contributed to the planning, reskin, and redesign of our flagship trading platform into a buyer-specific product.
Awards: 2020 Audience Engagement & Experience Winner for New Product or Launch, Xandr Invest