• Built an AI-powered internal tool from prototype to production that automatically detects localization defects across web surfaces at scale, architecting the full system including cloud infrastructure, batch processing, browser automation, LLM-based analysis, and an API enabling AI agents to interact with the tool for automated issue triage

• Designed and shipped a cross-service experiment and feature flag override system spanning five services, enabling reliable cross-service testing workflows that were previously unavailable

• Led multiple international experimentation and personalization initiatives end-to-end, coordinating GDPR-compliant implementations, library upgrades, and cross-team alignment across platform and product teams

• Drove international market expansion through localized experiments, payment awareness campaigns, and translation quality improvements, owning the full lifecycle from design through rollout and cleanup

• Served as a technical anchor across teams by leading code reviews, mentoring engineers, resolving production incidents, and proactively identifying operational risks before they escalated

• Built and scaled privacy and consent infrastructure, including privacy banners, consent tracking APIs, and UI experiments to increase banner acceptance, ensuring regulatory compliance and improving user trust through automated, data-driven features

• Drove international expansion by developing localized setup guides and onboarding flows for key markets, resolving translation issues, and implementing a merchant feedback system to continuously improve translation quality across Shopify admin

• Contributed to A/B testing initiatives, collaborated on feature launches through code reviews and UI updates, and performed ongoing maintenance, bug fixes, and dependency updates to ensure platform stability and reliability

• Mentored and onboarded new team members, serving as both peer and guide to ensure smooth transitions and set new hires up for success from day one

• Lead all front-end initiatives, providing clear direction and fostering innovation

• Define and execute the front-end architecture strategy, including the development and maintenance of a reusable component library

• Establish best practices and coding standards to enhance code quality and consistency across applications

• Collaborate with other product area leaders to prioritize and roadmap feature development, ensuring alignment with business goals

• Conduct regular technology evaluations to identify opportunities for improvement, resulting in the adoption of modern development tools and practices

• Manage a team of engineers on various engineering efforts related to the Account Platform product area which was dedicated to authentication, authorization and other identity verification services

• Bootstrap a theming engine to allow for seamless user experiences when a user was directed to an Account Platform service

• Maintain and enhance various Auth flows to be leveraged by all platforms, iOS, Android and Web

• Collaborate and contribute to Draftking’s component library framework

• Spearhead strategy and execution of frontend experiences across our Enterprise Web product suite

• Lead and mentor a team of 6 engineers, in addition to 5 external contractors, providing our clients with unbelievable, branded ordering experiences

• Coach and guide team members via 1-on-1s, evaluating performance, and setting appropriate, tangible goals

• Architect, manage and solve complex technical problems with our Web SDK, built with React & TypeScript, which serves as the foundation of 25+ branded applications and hundreds of SMB applications

• Collaborate with leadership, product owners, and technologists to deliver features that increase our products offerings & efficiency of our systems

• Ideate and implement highly-available features for our core and ancillary micro services / applications

• Actively contribute to the adoption of strong software architecture, development best practices, and new technologies