• Leads project management efforts across Instagram Business Marketing team - focus on priority projects that drive monetization

• Responsible for seamless execution of campaigns across internal cross functional teams as well as external agencies

• Responsible for managing a global project management team focusing on team growth and career development.

• Support sales and account teams during client engagement and relationship building.

• Develop and refine internal operational process based on evolving media and business needs.

• Assist in accurately scoping projects and serve as a key client partner.

• Established overall project management systems and processes from concept to adoption.

• Championed adoption and use of project management software across all departments - establishing company wide best practices.

• Managed day to day workload and resource allocation of creative studio and communication flow company wide.

• Advocated for creative team members.

• Oversaw the completion of branding-based projects and assignments, including web, social media, packaging, content and copy development.

• Provided timely communication of deliverables and obstacles to senior management.

• Partnered with senior management team to architect efficiency and process improvements.

• Created strategies for open cross-departmental communication and collaboration.

• Planned strategies with a goal of supporting and extending brand and marketing campaigns.

• Managed day to day workload of creative, copy and web development teams.

• Mentored junior team members, coach in areas of development, communication and growth opportunity.

• Part of a team that successfully brought The New York Times paid digital subscriptions to major milestone of 2M.

• Managed marketing strategies and products to grow paid digital subscriptions for The New York Times.

• Managed all aspects of planning and execution of multiple New York Times branded products in parallel including Project Lead for launch of new branded product: Times Insider – top tier subscription level service.

• Defined scope, schedule, key milestones and risk areas for all projects. Communicated obstacles to senior management.

• Collaborated with key stakeholders and managed priorities of cross-functional teams.

• Managed the workflow, workload and quality of work of designers, copywriters, QA teams,

SEO, email delivery teams and web developers.

• Responsible for day to day progress and milestone completion of project teams – ensured

output was on time, on brand, on message, on budget – meeting necessary user experience

requirements and goals.

• Developed new client/customer relationships, maintained and supported existing clients.

• Strategically drove all aspects of client projects from business development to project concept

and completion.

• Managed internal team of designers, copywriters, producers and developers.

• Drafted client contracts, project scope and budgets

• Strategically planned implementation of agreements, day-to-day client/project team

management, project quality assurance and ongoing project and client needs.

• Served as marketing consultant and product manager for three national brands – managed

external public relations firm, media firms, marketing strategy and measured performance.