Experience
2021 — 2024
2019 — 2021
2019 — 2021
Detroit Metropolitan Area
Deliver best-in-class customer service to Spotify’s advertiser and agency partners using a client-centric approach to ensure sold campaigns exceed objectives, while driving incremental revenue via proactive upsell/renewal opportunities
Become Spotify’s product and process expert to consult with clients throughout the campaign launch, management and renewal lifecycles
Spearhead the campaign activation process by scheduling and leading client kick-off calls with the goal of confirming campaign objectives and KPIs, communicating accurate production and creative asset spec information, ultimately confirming all details needed for a flawless and timely launch
Liaise and develop strong relationships with cross-functional internal teams to deliver cohesive best-in-class customer service to clients
Have a strong knowledge of the programmatic landscape, taking the lead on monitoring PMP spend and making proactive client recommendations to increase spend, while troubleshooting any tech issues
Provide ongoing comprehensive in-flight reporting and learnings to client
Create comprehensive post-campaign analysis with learnings and recommendations, effectively communicating best practices for renewals and future RFPs to drive account revenue growth
Complete monthly billing and reconciliation requirements, functioning as the lead to minimize delays in invoice payment, flagging any issues to sales and finance leadership
Collaborate daily with Client Solutions Partner to formally provide feedback on campaign learnings, while being briefed on campaigns working through the sales pipeline for future activations
Regularly attend and participate in client meetings and client entertainment to deepen client relationships
Support sales and client presentations by preparing key data points, historical campaign performance data and relevant measurement research
Partner closely with AD and Client Solutions Partner in quarterly bottoms up and account planning exercises
2017 — 2019
2017 — 2019
Detroit, Michigan
Opened doors with partners on programmatic revenue
Proactively focus on developing partner relationships
Contributed to team-wide initiatives that impact the Planning team
Proactively problem solved, anticipated needs and provided solutions to Digital Media partners
Aligned with cross-functional team leads to provide clients with any necessary yield requirements, inventory trends, campaign insights and execution best practices
Managed sales planning workload as a member of a 2 dedicated market sales teams, following internal processes for pre- and post-sales responsibilities for all campaigns
Assist in the full sales cycle from building out media plans, campaign activation, trafficking and optimization, all the way through to post-campaign reporting and analysis.
Built out media plans based on client needs and ensure inventory availability across multiple markets. Worked with Spotify pricing & inventory teams to secure rates and inventory for multi-market campaigns.
Assisted with sales pitch presentations by working with Spotify internal data teams to build out insights to support RFPs.
Created internal orders and insertion orders and adhere to defined business processes
Managed performance and delivery and made recommendations to optimize campaign investment across Programmatic and Direct business.
Worked with the Traffic team to monitor campaigns and ensure campaign delivery.
Worked closely with our SSP and DSP partners to support managing programmatic campaigns and managed inventory for our clients.
Owned campaign management in internal systems to ensure; Billing is accurate, followed Spotify business process and compliance, made sure campaigns deliver accurately.
Education
University of Michigan
B.A
Oakland Technical- NE Campus
Licensed
2007
Athens High School