Dynamic and results-oriented Product Manager passionate about tackling complex challenges, building innovative and engaging products, and fostering collaborative, high-performing teams. Specialties & Skills: Product Management, People Management, User Experience, Fraud and Spam investigations, and Project Management.
Experience
2023 — Now
2023 — Now
Fort Collins, Colorado, United States
+ Product Manager on the backend infrastructure of VR experiences: ensuring the system runs smoothly and optimized for the user experience.
+ Greatly reduced the VR crash rates via cross-organizational leadership and organization.
+ Optimized the telemetry and diagnostic services on the VR platform, including bug reporter, crash reports, and the core telemetry that leaves the VR headset devices.
+ Launched complex dynamic resourcing allocation systems for external clients.
2015 — 2020
2015 — 2020
Menlo Park, CA
Facebook Events:
+ Launched Multi-Occurrence Event creation (a major pain point for Public Event Creators) which have more than 12M Daily Active People. Exceeded our inventory goals with 127k events created daily (over the goal of 116k) and grew large events for pages with +100k followers to 3.48k (goal was 2k).
+ Launched Facebook Event Insights for Creators which increased Event Ad creation by 10%.
+ Led a cross-functional team through new metric creation focused on creator engagement not just event inventory creation. This was a high level strategic under-taking that took multiple senior level reviews and changed the trajectory of products launched in the future.
Protect & Care Team (Community Integrity):
+ Developed a ground breaking support tool to help decipher and solve problems people were having on Facebook. Acquired a high level of Machine Learning product management experience.
+ Led a team of 2 designers, 1 content strategist, 1 data scientist, 8 engineers, 30 help center writers, and 10 community support agents on a cross-team effort towards product launch.
+ Organized 30 content writers on an information architecture redesign to simplify the search and browse functionalities on the Facebook Help Center as well as lead the Help Center through a major redesign.
2013 — 2014
2013 — 2014
Palo Alto, CA
iOS Product Manager
• Lead three major product initiatives, teams, and roadmap strategies (TuneIn, TuneIn Pro, and OpenMic).
• TuneIn and TuneIn Pro went through many launch and iteration product cycles through fast agile methodologies.
• Launched a new product, OpenMic with a team of developers from start to finish at Stanford Campus
• OpenMic was a test product that was launched just to Stanford Campus to test an even faster launch and iterate methodology of Product Management. Focused on Content Creation tools to expand TuneIn's content producers to a UGC base.
• Led a major product redesign with TuneIn and TuneIn Pro.
2011 — 2013
San Francisco Bay Area
* Focused on Content Production patterns from users, automated systems, and advertisers.
* Determined Quality ranking and controls for domains, URLs, and ads.
• Manage a team who optimize, review, and troubleshoot issues for advertisers.
• Iterate with Product Managers and engineers on user experience best practices and data gathered.
• Develop and enforce ad policy guidelines. Emphasis on scalable solutions to enforcing guidelines.
• Define program milestones and lead cross-functional teams through those milestones. Serve as
central coordination point for all content quality projects.
• Data gathering for the team in order to make better informed decisions.
• Passionate about user quality focused metrics and making data driven decisions.
2006 — 2011
2006 — 2011
Mountain View, CA
• Spearheaded a ground breaking automated detection plan for compromised accounts that resulted in a better user experience and increased automation.
• Led and Organized mass acquisitions processes and a global team resulting in multi-million dollar optimization improvement of the AdSense user flow process.
• Manage a team of engineers and operations specialists to meet deadlines and coordinate project plans.
• Managed junior associates and held team skill development meetings across a global team.
• Led Engineering and Ops strategy while managing AdSense Publisher Quality quarterly goals and priorities.
• Project Managing publisher quality and AdSense policies.
• Successfully advocated for additional engineering resources on Consumer Ops issues.
• Organized an AdSense and DoubleClick charity auction to raise money for earthquake relief in Haiti.
• Represented Google at multiple marketing events: Google Apps Edu bus tour at George Washington University, University of Virginia, and University of North Carolina (2008) and Washington D.C. Librarians Association event about Google Book Search (2007).
• Held high priority consulting sessions with new Google products prior to their public launches.
• Investigated Risk and Fraud issues for Google's free web products (i.e. Gmail, Blogger, orkut, etc...)
Education
University of Michigan
B.A.
Dow High School