A design thinker with over 8 years of experience with a passion for problem-solving and leading with high emotional intelligence. Quick to routinely build key relationships and expand the scope and success of cross-functional projects through agile, waterfall, and hybrid methodologies.
Experience
2024 — Now
2021 — 2023
San Francisco, California, United States
• Spearhead the development and deployment of groundbreaking AI Revenue Management solutions, leading 7+ cross-functional teams across diverse geographies to deliver products and features that empower Marketing, Education, and Sales teams to secure new leads and retain existing customers.
• Drive iterative refinement of product and engineering roadmaps, dynamically forecasting team capacity, development scope, and deliverables while proactively mitigating risks and devising solutions.
• Empower leadership with clear visibility into performance by driving data-driven decision-making through crafting insightful OKR, sprint, and say-do ratio reports. Leverage BI tools like Google Sheets, Confluence, Jira Dashboards, and Looker Studio, along with advanced models and JQL, to provide comprehensive analyses and actionable insights.
• Foster collaborative identification and resolution of interdependency risks in scrum, project review, and technical operation meetings, optimizing project delivery and mitigating potential setbacks.
Craft a blueprint for agile success by defining software development lifecycle and optimizing Atlassian Suite (Jira, Confluence, etc.) for seamless workflow and continuous improvement.
2019 — 2021
2019 — 2021
Menlo Park, California
• Orchestrate the launch of 4,000+ annual growth campaigns across Facebook, Messenger, Instagram, WhatsApp, Oculus, and Portal to fuel user growth for new offerings through strategic initiatives in partnership with 100+ teams.
• Fuel growth through strategic data-driven consultation. Partnering with Leadership, PMMs, engineers, data scientists, and UI/UX design experts, utilizing experimentation, best practices, and meticulous data analysis to dissect intent, objectives, and lasting impact of growth campaigns on product and company metrics.
• Bridge the gap from data to implementation. By continuously identifying and communicating insights into the platform's health, partnering with product engineers and growth analysts to develop impactful, scalable solutions that optimize the platform for long-term growth.
• Spark collaboration and drive progress by curating and driving weekly office hours, fostering cross-functional relationships, tackling outstanding action items, and empowering teams with answers to their growth strategy and campaign questions.
2019 — 2019
2019 — 2019
San Francisco, California
• Elevate the impact of 60+ Google Cloud Next sessions and Amy Lokey’s (VP of Design, Google Cloud) keynote and press conference through agile weekly agenda syncs with over 15 Product Marketing Managers. Streamlined communication across teams, prioritized action items, proactively assessed risks, defined clear scopes, meticulously tracked dependencies, and enforced timelines, resulting in impactful and engaging presentations leading to a stellar attendee experience.
• Bridge the gap between ideas and visuals by collaborating with PR, Social, and Blog to breathe life into 25+ Google Workspace launch campaigns. By expertly managing communication and production of 30+ graphics and images with external agencies, ensuring smooth workflows and impactful launches.
• Fuel Google Workspace's market expansion by conducting in-depth research on vertical markets and industry events, identifying lucrative opportunities and strategizing impactful event presence. Also collaborate with sales, sales enablement, and design to craft compelling sales one-pagers and slide decks for feature launches, like the "Google Workspace Archived User SKU".
• Transform internal marketing and user experience for Google Workspace Base and Cloud Search. Through leading the analysis, identification of optimization opportunities, and process standardization across teams, resulting in significantly improved content, enhanced SEO, and streamlined workflows.
2015 — 2019
2015 — 2019
Santa Cruz, CA
• Transform marketing from siloed to synchronized through a data-driven revamp of the company taxonomy, elimination of operational roadblocks, and seamless integration between Workfront, Kapost, and Power BI. Resulting in a streamlined marketing powerhouse focused on maximizing effectiveness.
• Conquer the challenges of deploying, integrating, and driving adoption of Kapost across 43 countries by bridging continents and departments to empower content marketing. Through fostering strong relationships with partners, vendors, and teams to fuel a global content revolution within marketing departments.
• Implement effective process refinements, leading to measurable performance gains by transforming regional operations through data and collaboration. Utilizing analytical skills to dissect internal performance data to pinpoint improvement opportunities in content, technology, and operations for regional teams. Including fostering open communication through weekly check-ins and quarterly reviews with stakeholders and vendors.
• Streamline training by breaking down silos and leading the creation of comprehensive self-help resources, platform roadmaps, and service plans by bridging the gap between marketing teams globally. Creating a collaborative approach revolutionizing training, equipping marketers with the knowledge and tools to excel.
Education
University of California, Santa Cruz
Bachelor of Arts (BA), Business Management, Economics
2010 — 2014