Co-founded Persona X, an AI-powered customer intelligence platform helping teams turn messy, unstructured data into clear, actionable insight. I’ve led the product and design vision from day one, helping shape both the technical foundation and the brand that supports it.
Architected the AI experience from scratch — including prompt design, data flows, and user feedback loops that power dynamic, context-aware personas
Led product strategy and UX from concept to MVP, balancing speed with thoughtful design for early adoption
Built custom prompt engineering systems that connect customer data with LLMs in real-time, creating trustworthy outputs
Drove go-to-market efforts, writing the early positioning, messaging, and landing pages to clarify our value
Directed creative and brand strategy — from naming and identity to visual storytelling across the site and pitch decks
Collaborated closely with engineering to scope features, design endpoints, and guide technical decisions that scaled with future integrations in mind
