• Oversee analytics and insights for competitors’ in-market advertising activities across the globe. Manage marketing budget of $1MM, vendor relationship, and leadership expectations.

• Support full life cycle of Visa’s annual client engagement survey from planning, execution to analyses and reporting. Develop reporting and analyses for annual account planning and present insights to senior leadership.

• Support $100MM budget Cross Border initiative including business case/investment model development, outcome analysis, collaboration with regional leads to understand markets priorities and develop measurement framework.

• Lead projects in collaboration with regional hubs and global teams to understand markets’ strategies and develop KPI dashboards that measure marketing performance and report meaningful insights to leadership and market teams.

• Oversee direct marketing strategy for Discover Student Loans (DSL); receive an enterprise-level Excellence Award for enhanced targeting strategy that leads to $20MM or 12% increase in revenue while cost per origination remains the same.

• End to end design and execution of DSL’s digital marketing campaigns. Refine email marketing strategy that results in increased open rate of 50%, 20% increase in response rate, and incremental revenue of $2MM.

• Identify significant revenue opportunity to partner with a third-party loan aggregator. Create corresponding pricing strategy that results in incremental revenue of $1MM in just 2 months.

• Identify $200MM loan consolidation risk through data analysis and collaborate with internal stakeholders on developing defensive strategy to prevent potential loss.

• Provide strategic analytical support to Discover Student Loans (DSL) business; conduct ad-hoc analyses to drive loan growth and to improve operational efficiency.

• Optimize DSL paid search channel to improve AdWords campaign effectiveness and cost efficiency. Successfully identify over 300 ill-performing keywords resulting in over $200K reduction in marketing costs.

• Lead various acquisition analyses that positively impact student loan application volume, conversion rate, and overall profitability. Identify potential flaws in application process to drive better customer experience.

• Track DSL key business metrics by leveraging Tableau to design and implement visualized analytics. Develop and automate multiple regulatory reports and monthly scorecard to senior leadership.