Built Lens Studio's Games platform from zero — owning the vision, roadmap, and XFN delivery of foundational creator tools including Character Controller, Turn-Based gameplay, and Leaderboards, unlocking Bitmoji game creation at scale for the first time on Snapchat.

Created Game Suite, a no-code level editor plugin serving as Snapchat's games entry point — shipping a drag-and-drop environment with 369 3D assets, visual game configuration, and one-click export to playable Lenses, lowering the barrier from developer-only to any creator.

Drove the Games ecosystem from infrastructure to creator adoption: 10+ modular game components shipped to 10,500+ Lenses by 1,160+ creators, generating 8.1B+ impressions, doubling Weighted Lens Actions in 6 months, and 16× growth in ranking-eligible game submissions (248 → 3,981/month) since Lens Fest 2025.

Led production of Snapchat's first two real-time multiplayer Lenses (Block Buster, Bitmoji FC) end-to-end and owned the multiplayer systems roadmap for Connected Framework — extracting battle-tested patterns into reusable creator tooling.

Owned the release of Face Swap, Lens Studio's first generative AI component — personally built the sample project using AI-assisted workflows, shipped to 7,800+ published Lenses with tens of millions of daily impressions at peak.

Implemented spec-driven development through Agentic Lenses, a custom suite of AI agents and skills — writing specs, prototyping Lens Studio components, plugins, and Lenses with specialized agents, handing validated builds to engineering, and automating PM workflows across JIRA, Google Docs, and Slack.

Directed zero-to-one product development of AR digital collectibles and on-chain tickets for Regal Cinemas, driving 250,000+ unique token claims across 200 wide-release movies and a 12.5% increase in Day 7 retention.

Roadmapped and shipped a cross-platform digital collectible showcase app for mobile, Apple Vision Pro, and Meta Quest 3, using generative AI tools to prototype and validate UX flows before full development.

Delivered 20+ AR activations and micro-games for Disney, Universal, Lionsgate, Sony, and Paramount, using generative AI tools to accelerate prototyping and drive in-app ticket buy rates.

Designed Unity micro-activation templates enabling scalable, CMS-driven content (trivia, collectibles, interactive posters) that increased weekly user retention across the platform.

Built a UE5 virtual production pipeline for digital avatar creation using Live Link, NVIDIA Omniverse Audio2Face, and generative AI — enabling remote teams to produce real-time Web3 marketing content at scale.

Defined VRM avatar optimization workflows and led usability testing for digital identity tools, driving interoperability across avatar ecosystems and creator platforms.

Led creative and technical development of the Fox Content Innovation Program's location-based AR project and provided internal consulting on game engine-driven and machine learning solutions across 21CF divisions.