・Drive end-to-end projects in a two-sided marketplace: B2B, B2C

・Redesigned Date and Time Selection Flow with new interaction model: +2% conversion.

・Defined a new homepage vision for app + web, aligning teams and shaping product strategy

・Supported new app launch and rebranding by consolidating libraries

・Focused on consumer mobile experience: purchase flows and growth loops.

・Boosted Checkout orders. Designed Apple Pay Express Checkout: +4.3% conversion.

・Improved Ticket Selection card: +0.5% conversion.

・Simplified Checkout with adaptive funnel (Post-Transaction forms): 1.2% conversion

・Created 0→1 specific-domain Figma component libraries, reducing UX debt.

・Enhanced growth loops: Follow, Share, and Abandoned Cart.

・Developed Group List concept, validated with users

• Worked on Booking Flow to optimize mobile conversion

• Simplified Checkout and Travel Add-ons sections

• Optimized Abandoned Cart Email and mechanics: +1,5% conversion.

• Improved Confirmation Email. Achieved the strategic goal to download the app.

• Increased design influence with presentations to stakeholders

• I used Figma, prototypes, animations, user testing, AB testing, and data review

• Designed responsive marketing emails. UI/UX and email mechanics.

• Worked in pre/post-booking moments of the customer journey

• Collaborated closely with CRM, Research, UX, and agile coaches.

• Built design components and contributed to the Email Design System.

• I used Sketch, Zeplin, and After Effects for animations.

Intercruises (TUI Group) is the world's leading cruise specialist ground handling business.

Part of Marketing team, responsible for worldwide B2B corporate design, tasks including:

• Design online promotional material: online banners, animated videos, email marketing, etc.

• Collaborated in new corporate website: Cooperated with external supplier providing sitemap, info architecture, wireframes and corporate styleguides. https://www.intercruises.com

• Identify needs and develop solutions to enhance marketing campaigns

• Offline: Brochures & leaflets, roll-ups banners, events materials & merchandise.