• LottoShield: Created redesign, including user research interview, establishing new iconography, and implementing information hierarchy standards
• Social Imprints: Established strategy direction and content creation including copywriting for Social Imprints injecting UX design principles as a first step in the digital marketing planning process.
• Joy Co Smart Album: Created responsive designs that highlighted a clear CTA by replacing vague objectives and removing unnecessary clicks for a/b testing in social media marketing
• Audiology Group: Conducted UX research and designed a web based app for an Audiology group, focusing on user centered design for a specific group of low tech users; creating a simple CRM solution