• Leading a talented sales strategy and operations team that covers eComm, Retail, and CPG with a combined annual revenue footprint of $1xB+, covering the end-to-end Sales ops cycle including GTM strategy, forecasting/insights/analytics on (1) revenue, (2) incremental growth, and (3) Sales revenue attribution funnel and pipeline, and ops process optimization. Extensive experience in direct-to-consumer space from early stage digital natives to Fortune 50 companies. Known within Sales Planning org as subject matter expert on performance marketing tactics and Meta advertising auction dynamics.

• Leading planning and execution of the AI Agent-centric pivot on rhythm of business across Meta’s Sales Ops team globally as the initiative Quarterback.

• Proven cross-functional workstream leadership and stakeholder management with VP- and Senior Director-level leaders across Product, Data Science, and Sales by influencing without authority and enabling data-driven decision making globally.

• Demonstrated strategic and operational thought leadership through analytics that enabled product prioritization and sales activation. Selected examples: 0 to 1 Meta Business AI Agent GTM across SMB and Enterprise; Sales revenue attribution funnel and velocity; External Competitive benchmarking to inform Meta CRM pipeline system product roadmap; Informing Product prioritization through k-means clustering analysis; IPO Impact & Risk Outlook.

Facebook Certified Marketing Science Professional

• Finance and Analytics lead for eBay North America Soft Goods, including Collectibles, Media, Lifestyle, Toys, and Sporting Goods verticals.

• Spearheaded analytics on potential cross-category M&A and partnership deals by leading due diligence efforts and translating potential synergies to the eBay buyer and seller funnels, particularly in terms of SEO benefits and incremental lift to conversion

• Partnered with data scientists to build and refine XGB models to (1) identify business buyers and (2) assign seller scores to the entire Business-to-Consumer seller base in the U.S.

• Part of Emerging Leaders Program

• Led analytics efforts around the fastest growing category at eBay - Business & Industrial - that contributed to a 5-pt sales turnaround from '16 to '17

• Created the first-ever Business Buyer propensity model at eBay that allowed for better acquisition and retention through industry-specific partnerships (2x average CTR in e-mails and display banner ads)

• Built monetization models at category level to optimize pricing and improve revenue streams through promo tests

• Ran point on the Seller CRM project to provide a retail-focused lens that has the potential to drive up to $30M in incremental revenue

• Sized and prioritized product feature enhancements to improve payment flows for global marketplaces