• Enhanced Apple’s cross-functional communications within the US Channel landscape by driving strategic alignment, fostering integration across teams, and executing marketing communications for both Apple-led and partner-led creative initiatives, including in-store, print, and digital activations.

• Managed relationships and spear-headed discovery calls with marketing partners to identify business gaps. Collaborated with partners to implement scalable solutions within EA's Franchise Brand Marketing like The Sims, Madden NFL, Battlefield, and Star Wars.

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components and solutions to deliver incredible experiences that enhance the lives of people everywhere.

• Led all aspects of ASUS new product introduction (NPI) portfolio in syndication with the cross functional teams and external partners to execute product launch and to ensure content accuracy for each retailer. Over 50+ SKUs per quarter. Curated below the line rich media content for US and CAN regional online e-tailers, including Amazon.

• Responsible for virtual event planning, logistics and holistic brand strategy, marketing materials creation, and RFP-led communication with external partners.