• Design Lead for multiple large scope products at CXAI, including agentic booking experience, analytic dashboard, and wayfinding kiosk experience.

• Establishing and scaling the CXAI design system from 0 to 1.

Trajektory helps teams, brands and agencies to evaluate their sponsorship impact through data visualisation.

I led the end to end UX design of three products:

• Market Area Map - Data visulization to view household breakdown for the events and broadcasts.

• Campaign Management - Monitor brand's social campaign performance and valuation.

• Digitally-Enhanced Dashboard (DED) Calculator- Data visualization projected EDE values for all zones.

Led the MVP of Regulatory Management System (RMS) to help case managers streamline their daily workflows, including document search, manage proceedings, and search workflow documents.

Led two end-to-end projects:

• Enterprise Integration Platform for Linkedin's Sales, Finance, and Marketing team

• Eng X - a centralized internal documentation platform for engineering teams.

• Created DFG's first design system with a team of designers and developers.