Worked on both the Growth and Experience teams with a focus on front-end. Maintained and improved on creative education web application using AngularJS, LESS, HapiJS, and MongoDB.

• Led creation of badges for the catalog and class pages which increased conversion by 2%

• Created additional filters and sorting options for the catalog, increasing conversion by 1.5%

• Implemented site speed optimizations such as progressive page loading and configurable image sizes to reduce first paint time by 30%

• Set up multiple A/B tests using Optimizely to improve website metrics

• Collaborated with product and experience teams to implement subscription payment model

• Worked directly with third party ad servers and rich media vendors on all elements related to creative specifications, submission and ad trafficking

• Tested and reviewed advertising creatives for system specific requirements

• Tracked, measured, and analyzed the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies

• Troubleshooted issues on all pre-production and live campaigns

• Collaborated with media partners to ensure accurate platform implementation

• Conducted media buying operations to acquire new website publisher partnerships

• Utilized unbranded paid search through internal software to optimize ad partner performance

• Wrote about forward thinking dance music tracks and artists.

• Provided event coverage of music festivals including previews and reviews.