Zero-to-One product design, research, and product strategy for this stealth mode startup. I use inspiration, insights and influence to align globally distributed teams and build great products.

• Foundational research: market opportunity & competitive analysis.

• Core user identification, needs analysis, and user product adoption research.

• Jobs-to-be-done product strategy, design-technology feasibility alignment.

• Prototyping of design concepts, user evaluation, adoption and usability testing.

• Cross-functional partner and executive stakeholder alignment (business, product, technology & investors.)

Hands on designer and cross-product strategist, reporting to the CEO and advising C-suite leaders. Provided design, research and technical direction on UX and UI design across the organization for game and game-engine technology platforms.

▪ Leading design of HeadsUp Display (HUD) UI

▪ Component-based design system for game UI

▪ Leading redesign of game engine product strategy

Founding designer and product strategist for early-stage SaaS startup focused on identity, security, and fraud protection.

▪ Designed all brand, identity, and product experiences from earliest stage conception and seed funding to product-market pivots and final implementation and launch.

▪ Led foundational research to assess market demand and determine the business opportunity, competitive landscape and optimal product direction.

▪ Developed a “simplicity in all things" product strategy that delivered enterprise power in a consumer-friendly UX, which increased productivity and reduced onboarding time by more than half.

▪ As a hybrid designer and researcher, I conducted multiple cycles of user experience testing. Through this structured process, I created a design that 100% of users could navigate with speed and ease.

▪ Served as a key member of the founding team’s investor development effort, effectively communicating intuitive UX as a market differentiator.

Founding hands-on designer for ServiceNow’s mobile enterprise innovation platform. Design and Research for next-generation workflow management systems, IoT and mobile enterprise tools.

▪ AI Search Product Strategy & Design. Developed first-in-industry machine-learning-supported, enterprise

customer solution experience at scale. Reduced customer frustration and improved organizational efficiency.

▪ Developed a zero-code-apply mobile app builder or external clients and internal teams, to build new apps, shortening product development from years to days.

▪ Designed and drove adoption of ServiceNow’s first-ever mobile-first-for-enterprise design system.

▪ Built Agile process partnerships with Engineering and Product to make the future of Enterprise Workplace applications as accessible, intuitive and fulfilling as the best consumer app experiences.

▪ Hired, trained and mentored the UX mobile innovation team, which grew from 2 to 40+ during a time of technology talent scarcity, with a focus on inclusive leadership and a compelling workplace value proposition.

Founding Global Director of Product and Design for the FinTech-Transformation leadership team spanning the UK, EU, North America and Asia for this 320-year-old finance giant, developing its first direct-to-consumer online platform for insurance and investments.

▪ Grew the Digital Product Organization from 10 to 125 product managers, designers, and researchers.

▪ Applied behavioral economics to business and customer needs. Increased sales revenue 15% ($2.1B) across all online channels and substantially improved customer sentiment.

▪ Delivered Design Systems with quantified performance metrics (e.g., conducted/B testing that demonstrated that visual design styling changes contributed an additional $5.6M per month in increased sales.

▪ Created first-in-industry Internet of Things (IOTs) experiences for Alexa Voice UX, Connected Home, and AutoTech’s Safe-Driving App with Crash Detection.