• Product design lead & UX consultant on TECO’s interactive bill, transitioning redesigned paper bills into multi-release MVP and R2 releases. Lead customer validation panels leading to PSC approval of design changes

• Product design lead on a major telecom Data Marketplace initial sessions - design lead on wire-framing; lead design presentation with client on mid-fidelity “wireframes” to demonstrate IBM’s understanding of the problems, as well as demonstrate potential solutions

• Redesigning Versant Power’s print bill, working as design lead to establish key visual components, digest the new Versant Brand (and expand its usage beyond current range), and lead creation of all bill elements and all deliverables in line with key deadlines

• Lead creative on presentations for several leading utilities and world-wide telecommunications companies, resulting in successful representation of IBM objectives

• Product design - built & tested various UX prototype interactions for client approval on interactive applications, collaborating with clients and developers on seamless design hand-off

• Leading Design Thinking workshops to encapsulate the “Voice of Customer” within a lean, strategic environment, as well as multiple iterations on product design

• Collaborating with team members on design best practices for data visualization within multiple vertical production

• Identified key components within bill production and data visualization for Versant Power & Tampa Electric and Gas

• Work directly with clients, printers and key data members to smooth transition of bill redesign, reinforcing Versant branding by incorporating fonts, colors and other key elements

• Participate in customer interviews, identifying key pain points and areas for strategic improvement

• Lead creative, driving deliverables that delight clients, promote change and growth through rapid iteration and testing using research to drive cohesive and innovative solutions

• Designed & developed an extended brand system and style guide, modernizing Lively Inc. with a scalable visual system that informs all customer touchpoints

• Spearheaded UX/UI development & design for mobile & desktop support center/FAQ, increasing interaction, lowering friction & increasing customer satisfaction metric

• Redesigned mobile and desktop experiences and interaction models from wireframes to full interfaces to support growing ABM & SEO strategies

• Partnered with cross-team functionality for a B2B focused shift involving new product offering, as well as segmenting collateral for multiple verticals to increase MQLs in the sales pipeline and increase partnership potential with Business Development

• Collaborated with sales teams and managing directors to solve complex issues, including data visualization, sales decks, partner & ABM marketing materials

• Art Directed external vendor video and asset creation, from animation storyboards to nationally advertised OOH campaigns

• Collaborated with Digital Marketing, Product Marketing and Content Managers using

data-driven insights to drive interaction models, customer flows and schematics

• Drove creative, keeping several concepts and products in development simultaneously

• Strategized and executed multiple social media marketing campaigns in conjunction with content strategy

Collaborated with Digital Marketing, Product Marketing and Content Mangers using

data-driven insights to drive interaction models, customer flows and schematics

Drove creative, keeping several concepts and products in development simultaneously

Developed and designed an extended brand system, modernizing Stitch Labs with a scalable visual system that informs all customer touchpoints

Collaborated with sales teams and managing directors to solve complex issues, including data visualization, sales decks, partner & ABM marketing materials

Strategized and executed multiple social media marketing campaigns in conjunction with content strategy

Concepted storytelling, artwork, branding & layouts for print and digital projects from both client briefs and disruption sessions with sales teams

Developed finished artwork, working within brand guidelines, to reinforce brand styles and visual touchpoints

Crafted full sales experience collateral while juggling multiple projects and deadlines

Collaborated with business teams and managing directors to solve complex issues, including data visualization, interaction models and experiential storytelling