My role was to build 0-to-1 products to optimize intelligence, customer experience, and cost efficiency. I was accountable for strategy, implementation and adoption.

・Led the modernization of a business-critical data ecosystem for advertising, analytics, and AI modeling.

・Built the Customer Characteristics platform for deep understanding of 160M users. Calculated opportunity is $360M.

・Delivered AI accelerator pilots that increased acquisition by 12%, and enhanced search success rates by 60%.

My focus was on delighting customers by optimizing their purchase journey and protecting their privacy. I collaborated with UX Research on understanding users, built a framework for prioritizing and integrating over 100 interacting products, and implemented data privacy requirements.

Led a team of brilliant designers, engineers and strategists in R&D of digital products aligned with the company's goal of 10x asset growth.

・Delivered 60+ products including award-winning B2B and B2C websites, mobile apps, and podcasts.

・Successfully led multiple CMS and data product integration through company mergers.

I joined the company when it was growing rapidly organically and through mergers. It gave me the opportunity to work in multiple capacities, use resources creatively, and maximize changes.

・As a consultant, I was responsible for understanding stakeholder needs and prioritized requirements.

・As a technical lead, I built applications enabling automation, mobile access, and rich interaction.