I'm currently leading design for audio & video calls on Messenger, Instagram and Facebook, led the redesign of the entire calling UI and launched competitive features such as AI backgrounds as featured in Meta's Newsroom (https://about.fb.com/news/2024/11/introducing-ai-backgrounds-noise-suppression-and-more-messenger-calling/).

In 2023, I was a design leader on the Messenger Design System team where I introduced a brand new self-serve illustration system and revamped our sheets & navigation patterns.

In 2022, I established the Remote Presence Design System team, identifying, leading and executing on new foundational opportunities for audio and video calls on Messenger, Instagram and Facebook.

In 2020 & 2021, I led design of the meetings functionality for a new collaboration product now available to the public as Workrooms.

In 2018 & 2019, I worked on the Workplace growth team, creating onboarding experiences for our enterprise collaboration product.

Trussle is the home of home ownership. Our mission is to help everyone love their journey of owning a home. My role was to lead design initiatives to improve the user experience and reach business goals.

• I led the design of multiple projects resulting in higher conversion and satisfaction rates. For example, I designed a core part of our service which led to a 130% uplift in sign-ups and increased the conversion rate of a specific user group by 170%.

• I used empathy to highlight meaningful problems and spread a user-centric mindset in the company. I organised and led regular qualitative user sessions involving everyone in the company and translated insights into shareable information which was used as a decision-making tool for each of our projects.

• I created and continuously improved a cross-functional user experience process. With design thinking at its heart, I created a highly collaborative process including stakeholders, designers, engineers, product managers and mortgage advisers to help teams deliver innovative solutions.

Back in Le Wagon, but in London! See previous experience to have details.

Appear Here is the leading marketplace for retail in the UK. My role was to develop a deep understanding of our users and translate insights into a successful product. I was responsible for:

• Organising bi-weekly qualitative user sessions. I recruited, organised and led the first regular user sessions with a budget 5 times lower than the industry standard. Anyone from the company could attend as a notetaker or an observer to better understand our user’s needs.

• Sharing the UX progress across the company. I presented the company design projects and posted internal blog posts. I also created a transparent in-depth documentation of every UX initiatives.

• Leading design projects and activities. I organised and led various design thinking activities during discovery and design phases including ideation workshops, design pairing exercises and quick prototyping with developers and the product manager.

Enki is a mobile app which provides content to help developers improve their skills on a daily basis. I contributed to growing the Enki user base from 16k to 240k users in a year. My role was to advocate for the user and the user experience process. I was:

• Responsible for all stages of design: user research, information architecture, user interface, prototyping, visual design. I improved many aspects of our app which resulted in a higher retention and many positive reviews on Apple and Google stores.

• Product owner of multiple features: competition analysis, specifications, prioritisation, management and validation of the implementation, data analysis.

• Proactive in the continuous improvement of our internal delivery process. For example, I introduced and applied a continuous validation process which dramatically reduced the number of bugs in our app.

• Heavily involved in strategic business decisions as part of the weekly senior management meetings.

• In charge of organising team buildings: Enkithons (bi-weekly), special activities (occasionally) and ski-trip in France (yearly).