Dove into an adaptive standardized testing study platform design and later, another project with GenAI and Multimodal AI product features. Focused on creating experiences grounded in learning science data demonstrating UX principles and methodologies in practice. Worked cross-functionally with UX researchers, instructional designers, product strategists, and developers supporting global user needs and speculative market fit.

• Led the end-to-end design for digital products, ensuring alignment with business goals and usability.

• Defined intuitive information architecture and created user flows, wireframes, and complex multi-variable mode prototypes in Figma.

• Redefined key features and navigation on TestReady, a platform that helps international students prepare for the TOEFL exam through personalized study guides, pacing plans, and practice tests.

• Built interaction design foundations for 2 new modules in SkillScope, an innovative EdTech suite designed to assess durable skills beyond traditional subjects like math and science, aimed at preparing higher education students for their careers. This project had not yet launched in its intended scale due to ongoing marketing efforts.

• Collaborated with developers in agile environments to ensure designs adhered to technical and accessibility standards.

• Mentored junior designers and facilitated design-thinking workshops to drive innovation.

Transformed customer and business objectives into product design solutions that have purpose, simplicity, and are feasible to build. Inspired systems thinking across over 13,000 in-network shelters/rescues accounts with bias for action and customer focus which resulted in cutting steps in the e-commerce donation workflow by 50%. Led design process from beginning to end on each project I had. Scaled wish list creation to at least 200% while maintaining consistency to unite Chewy Gives Back with Chewy's flagship design system. Influenced stakeholders and executive leadership during design discovery, iterations, and final decisions.

• Innovated shelters/rescues internal portal within Chewy platform aimed at helping them create more targeted wish lists, marketing, and being able to visualize donation data.

• Re-defined some systems of user workflows using research data that enabled organizations to create, post, and scale profiles, wish lists, and lists of adoptable pets to create awareness and encourage donations and adoptions.

• Collaborated with product managers, developers, content strategists, user researchers, other designers, and executive leaders in relevant steps while improving process to be more lean by 25%.

Led and mentored 80% of company's designers in design strategies and screen execution within cross-functional teams when consulting clients on creation and improvements in multi-platform digital products. Exercised 100% of company design-embedded client strategies and introduced more. Managed conflicting inputs to make the best decision for client and project outcomes. Balanced multi-tasking in team leadership and execution on several projects and clients simultaneously. Facilitated discovery sessions within vastly different domains. Planned, coordinated, implemented, and synthesized generative and evaluative research. Crafted workflows, prototypes, and iteration presentations into high-fidelity polished UI. Introduced designer and developer collaboration that cut implementation time by 40%.

• Worked on 23 different client projects, including web-app, mobile, desktop, embedded, and IoT.

• Coached cross-functional teammates and stakeholders on how to participate in and practice design discovery methods for group ownership and user empathy growth.

• Taught interaction design methods, low-to high-fidelity UI skills, product strategy lenses, and how to work collaboratively with a full team to move closer to user and business objectives.

Produced UI screens and workflows, with a particular sensitivity to interaction design, within cross-functional product teams for clients who wanted to create new digital products. Built design practice with my director and interviewed/hired designers of all levels to increase design representation to roughly 1:10 designers to developers. Partnered and paired with developers to form awareness of tech stacks, development possibilities, and engineering prioritization. Learned end-to-end product design processes on teams for small and large-scale projects leading to new customer adoption rates to as high as 55%. Participated in discovery sessions. Increased user and usability research use on teams by 75%.

• Normalized practice of interaction design in UI, information architecture, usability research and synthesis, ideation workshops, journey maps, wireframe interactive prototypes, and pairing with engineers based on contexts, product maturity, and subject matter expertise.

• Utilized best practices in prototyping, visual design, and interaction design for user adoption to inform design decisions, resulting in a 75% increase in user research use and a 55% increase in multi-designer teams.

• Collaborated cross-functionally to create UX strategies and designs that aligned with business goals, driving a 25% increase in design-led projects.

• Informed company design practice and interviewed/hired designers of all levels to increase design representation to 1:10 designers to developers.