• Led cross-functional team of engineers to develop high-throughput advertising backends, directly impacting quarterly revenue targets.

• Championed adoption of AI-assisted workflows, driving team efficiency through strategic implementations of agentic AI tools and coding assistants.

• Spearheaded integration of new ad formats, enhancing click-through rates by 20% and return-on-ad-spend by 100% through A/B testing.

• Managed end-to-end lifecycle of monetization features, overseeing architectural design, launch scaling, and maintenance.

• Architected scalable distributed systems capable of handling millions of concurrent requests with sub-100ms latency.

• Mentored senior and mid-level engineers, establishing best practices for code quality, system design reviews, and on-call rotations.

• Collaborated with Product and Data Science teams to define technical roadmaps for long-term monetization stability.

• Directed the Growth Engineering team to optimize the user acquisition funnel and modernize the backend infrastructure for social ads marketing, resulting in a 6% YoY increase in policy applications and retention.

• Implemented automated experimentation frameworks that reduced the time-to-market for new growth features from weeks to days.

• Partnered with Marketing and Design to execute high-impact SEO and landing page optimizations that lowered Customer Acquisition Cost (CAC).

• Served as the technical lead for the measurement and targeting systems, focusing on improving the relevance of sponsored content through enhanced signal processing.

• Drove technical alignment across global teams to ensure seamless deployment of monetization tools in the North American mid-market.