• Led cross-functional teams to initiate, conduct, and deliver UX projects to optimize the free trial experience. The free trial conversion rate had increased by 52.43% by the end of 2021.

• Delivered and presented pricing and positioning analysis to company executives.

• Led the research program for the marketing department and delivered a market research framework for ongoing marketing campaigns.

• Partnered with the product team and business analytic team to deliver competitive analysis, persona research, and marketing journey map.

• Conducted A/B Testing and usability tests to validate design ideas and hypothesis

• Presented CMO, marketing leaders, and product leaders with strategies that optimize end-to-end customer experience.

• Led and delivered the resource content hub redesign project to increase page engagement. The bounce rate of high-traffic pages had decreased by 28.04% and sessions per visit had increased by 27.65%

• Integrate sustainable rapid prototyping processes into the existing design workflow

• Led multiple design workshops with cross-functional teams

• Partnered with researchers, designers, engineers, and business stakeholders to improve website user experience and interaction

• Developed the optimized customer journey across various marketing channels for suspects and prospects to become customers

• Iterated on the UI Kit for the brand and UI components for the company website

• Led design of 18 features(from Research to Implantation) for a data platform application

• Delivered strategic and data-driven design decisions for core features

• Integrated the product design process into agile

• Partnered with engineers and business stakeholders to create Information Architecture, User Flow, and Data Diagrams

• Conducted UX research to test and validate design decisions.

• Transferred business requirements into design solutions.

• Updated and maintained the UI Style Guide to ensure the consistency of the application

• Delivered print posters, cardboards, and newsletter for cross-team communications

• Facilitate clients' product vision by researching, conceiving, sketching, prototyping, and user-testing.

• Make strategic and evidence-driven design decisions related to core features. Design, create, and deliver user flow, information architecture, and user interaction based on user research insights and technical limitations

• Utilize effective design methodologies to support objective design decisions

• Create user-centric design solutions using tools like Adobe Creative Suite, Sketch, InVison, etc.