Experience
2020 — Now
San Francisco Bay Area
April 2020 - June 2022 and May 2024 - present
(Customers have included JSR Micro and Crown Bio)
I provide high-level design and strategy on new initiatives, create novel ideas, review existing designs and products to provide improvements and feedback, and set high-level design direction including wireframes and flows.
2022 — 2024
California, United States
(An innovative and eco-oriented electric vehicle company)
Lead user experience designer, creating, reviewing, and presenting to executives UX innovations and designs for our upcoming vehicles PEAR and Alaska, as well as leading and mentoring less-experienced designers.
♦ Led UX design (digital, interior, exterior) for planned car PEAR, coordinating with Partnerships, Homologation, User Research, Product Mgmt, Interior, and Exterior. Led innovation, design, and review. Present to VPs and CEO.
♦ Led UX physical design innovations and design of exterior switches and controls for planned pickup truck Alaska.
♦ Led / coordinated patent applications for all Fisker UX innovations, including several for which I was an inventor.
2019 — 2020
2019 — 2020
San Francisco Bay Area
(Startup creating wall-sized virtual workspaces that unify content and collaboration across locations)
Provide design leadership to the UX team. Champion best practices including regular team design reviews. Bring creative ideas, design oversight, and attention to detail to the product line. Helped with marketing video as key actor.
♦ Designed the user experience for an innovative new space and paradigm, identifying intuitive gestures for basic manipulation, while making secondary actions discoverable and easy to perform -- despite the limitations of having only finger/hand touch on a wall screen which requires many types of activities and interactions.
2018 — 2019
2018 — 2019
Mountain View
(Self-driving AI startup, one of FastCompany’s 2019 Most Innovative Companies, acquired by Apple)
Principal Designer and head of experience design for Drive.ai's self-driving vehicle AI platform -- designing, leading, user-testing and championing a great experience for those in the vehicle and those encountering it on the road, reporting directly to the CEO. Drive.ai ran a public self-driving car service in Texas with these designs. Also helped with marketing video and marketing photography as a key actor.
♦ Led design for panels on the car exterior to communicate with other drivers and pedestrians. Our design was featured at both the Smithsonian Cooper-Hewitt Design Museum and London Science Museum.
♦ Led design for in-vehicle passenger display showing what the car sees in different view choices to ease safety concerns, as well as providing location/route information, time estimates, and key rider controls.
♦ Designed mobile (iOS/Android) and walk-up kiosk applications for easily scheduling self-driving car rides, resulting in very high customer satisfaction scores for how easy it was to book a ride.
♦ Inventor or co-inventor on 11 self-driving car design innovations leading to granted patents for Communicating a machine intent, Interfacing with an occupant, Identifying a user entering an autonomous vehicle, and Monitoring an interior state of an autonomous vehicle, as well as pending patents for Customizing motion characteristics of an autonomous vehicle for a user and Executing autonomous rideshare requests.
2016 — 2017
2016 — 2017
Mountain View, CA
(High-end audio and automotive company, acquired by Samsung)
UX Design Lead (highest individual-contributor role) for the Litehouse Internal and External Design Group. Oversee designs for Automotive, Mobile, and Web-based projects from conception to delivery.
♦ Designed UX for and directed creation of ‘Vehicle Health and Diagnostics’ and ‘Car-as-a-Service’ apps first shown at the 2017 Consumer Electronics (CES) show. Oversaw the projects from the requirements analysis stage to final reviews.
♦ Received multiple peer recognition awards, for “Innovation” and twice for “Teamwork and Respect”
Education
University of California, Berkeley