Redefining the new member journey, from acquisition through onboarding and early retention (first 28 days).

Led design initiatives at Lyft Media, developed a 3-year vision for in-app advertising, crafted new ads products, and created an earnings dashboard for drivers to streamline operations.

Led design initiatives for 4 product teams, co-PMed Business Travel team, and drove product strategy across multiple functions.

Partnered with senior executives to improve internal systems, designed Lyft's first open-source Data Observability platform, and created Lyft Home intranet.

Joined as the 2nd product designer, delivered over 50 projects for cloud products during company growth through IPO.