Roles:
* Acts as the primary technical owner of Snap's Salesforce instance for Sales, troubleshooting issues, resolving bugs, and improving data quality across accounts, opportunities, and pipelines.
* Partners closely with Sales leadership, RevOps, and GTM stakeholders to translate business requirements into scalable Salesforce configuration, reporting, and dashboards.
* Collaborates with engineering and integration teams on APIs and data pipelines between Salesforce and Snap’s ad systems, so Sales has reliable, actionable data for decision-making.
* Drives continuous process improvements by identifying friction in Sales workflows and implementing Salesforce-driven solutions that increase efficiency, visibility, and revenue impact.
Accomplishments:
* Implemented MyForecast, Snap’s internal Salesforce forecasting and portfolio management app for Sales teams (LCS/MCS/SCS). It’s both a UI (LWC) and a set of backend services that give reps and managers a live view of their book of business and forecast.
* Implemented Commentary Platform, a standardized, reportable narrative layer on top of MyForecast and Salesforce data, replacing scattered Google Docs/Sheets with a first-class, role-aware system for weekly business updates. Extended with Agentforce at the Sales Manager level for AI Summarization rolling up to Sales Executives.
* Implemented automated pipelines within Salesforce which automatically convert qualified leads into accounts and generate/maintain quarterly opportunities off advertiser spend. Replaced thousands of manual conversions and opportunity creation tasks per quarter, dramatically reducing Sales Ops toil.
* Implemented Actions & Insights, a Salesforce tool that surfaces prioritized, data-driven “to-dos” for sellers (e.g., pacing issues, upsell opportunities, product adoption gaps) so they can quickly understand what’s happening in their book and what to do next, instead of digging through multiple dashboards and reports.
