* Built and launched new ad formats with limited resourcing, including Single Title Sponsorships and Pause Ads, driving XX% incremental ads revenue

* Built and launched merchandising tools to promote live content, driving X% incremental live viewership and awareness

* Managed house ads testing program, focused on promoting live and priority content with ads to increase overall engagement, increasing live ads viewership by XX-XXX%

* Built and launched consent management platform tools to conform with TCF requirements in Europe, driving industry-leading opt-in rates while conforming to European regulations

Owned product strategy and roadmap for Discovery Campaigns with Product Feeds—a multi-surface, multi-org initiative spanning 8+ teams. Focused on creating a scalable and performant product experience for advertisers and users across the Google ecosystem.

* Led end-to-end product efforts including formats, asset quality systems, advertiser flows, and platform-specific features (e.g., Merchant Center integration).

* Scaled early-stage product from concept to adoption, balancing foundational work with agile iteration.

* Partnered closely with Ads Measurement, Creative, and Shopping teams to align vision and build for long-term success.