San Francisco, California, United States
Lyft Business Team
• Overtook ownership of redesigning new account creation; overhauled the experience and introduced self-serve onboarding; improved admin login. Results: Decreased account creation time 4x, reduced fraudulent sign-ups and account creation abandonment rate, reduced login support tickets 36% MoM, increased account creation 37%.
• Unified the login experience for 3 business products. Results: Surpassed team’s goal of reducing login support tickets to under 33%; improved user sentiment 12% in 2 years.
• Modernize dozens of legacy components to bring them to WCAG2.1 AA compliance and standardized screen reader patterns within 6 months. Results: Unlocked new contract opportunities with government and healthcare organizations and enabled faster implementation of design updates.
• Led the V2 redesign of a Developer Portal. Results: Modernized the experience for hundreds of monthly API users.
Concierge Team
• Re-envisioned Concierge, including the addition of 12 new features; explored integration
within Lyft Business Portal. Results: Advised team not to integrate, saving a year of engineering resources; 3 of 12 features were immediately implemented.
Culture, and Community
• Directed mentorship program within the design org and was an active mentor for several sessions
• Lead social media strategy for Lyft Design+ team
• Established interviewing best practices, conducted interview training, and served as an interviewer for various roles within our design team, including associate, intern, and full-time positions
• Contributed to presentations delivered to the executive team and board members
• Audited web products and pushed for visual and accessibility standards across external and internal facing products
• Represented Lyft Design+ in design talks and panels
• Celebrates teammate's anniversaries and birthdays, championing team culture