Marketplace - New Bets

Led a product design team shaping privacy experiences across Meta's family of apps to meet evolving global regulations and set industry standards for consent UX.

My team worked at the intersection of complex legal requirements and consumer-facing design, collaborating with product teams throughout the company to drive consistency and quality at scale.

Conceptualized, designed, and shipped the out-of-box experience (OOBE) for Ray-Ban Meta's global launch, creating a critical first impression for Meta's flagship wearable

• Defined and championed a design vision for Gen 2, securing leadership alignment and raising the quality bar across packaging, firmware and digital experiences

• Led multi-disciplinary design collaboration across industrial, sound, and visual design teams plus external agencies, orchestrating complex workflows to deliver cohesive end-to-end experience

• Established and managed execution roadmap, delivering all milestones on schedule to meet aggressive 3-month launch timeline

• Drove clarity in early-stage product development by creating high-fidelity interactive prototypes (ProtoPie, Principle) that communicated complex motion design and glasses I/O interactions to stakeholders and engineering

• Partnered with UXR to establish comprehensive testing cadence, recreating complete user journeys and building physical packaging prototypes to validate design decisions

• Designed polished physical packaging system including box art and reference materials, ensuring consistent brand experience from unboxing through setup

• Shipped critical Meta AI opt-in flow enabling next-generation glasses capabilities

• Exceeded post-launch KPIs for first-day completion, same-day attempt rates, opt-in conversion, and CSAT scores

Improved the existing device setup experience by improving usability, increasing our quality bar and adding valuable retention features.

• Analyzed user errors with PM and developed a design strategy to address the top 3 friction areas. Increased first-time success rate by +19% (iOS) and +27% (Android).

• Internationalized language support of Facebook Assistant to meet a 3-week deadline and expanded global reach into 6 new markets

• Directed cross-functional launch of Spotify Tap hero feature. Facilitated stakeholder workshops to align on I/O changes, collaborated with Spotify design team on product strategy, and coordinated a 4-person design and marketing team. Increased long-term audio user

• Partnered with VR Oculus team to launch Meta accounts across Reality Labs experiences, designing a seamless migration experience that protected existing user data and photos. Delivered 29 user scenarios while mentoring a junior designer to assume ownership, enabling our team to execute multiple concurrent projects with constrained resources.

• Created a design system out of existing patterns for the Facebook View companion app. Managed contractors and external agencies to audit and create 19 components (500+ variants) across iOS/Android and light/dark modes. Established and organized Figma libraries with clear design standards for our org. Provided a seamless handoff to an incoming Design Systems Director.