Provided leadership, strategy, and management for Big Fish Games’ UX Design and Creative Excellence organizations.

• Instigated and orchestrated the transition of Big Fish’s previously siloed and reactive UX design resources into a collaborative and cross-functional bar-raiser organization. Resulting in improved cross-pollination, continuous peer-to-peer mentoring, global best practice establishment/implementation, and enthusiastic stakeholder/expert engagement.

• Translated player, business, data, and marketing insights into designs and resources that reduced friction, increased retention, boosted engagement, spawned innovation, institutionalized empathy, identified opportunities, and engendered delight.

• Engaged with enterprise partners to develop pipeline and design processes that sped alignment and stimulated creativity, while increasing confidence and accuracy, and reducing time to market.

• Mentored and managed Big Fish’s UX personnel, which are:

• Embedded within each of Big Fish’s four (1st, 2nd, and 3rd-party) game studios to deliver insights, provide tactical solutions, and identify strategic opportunities.

• Engaged with functional experts across the enterprise to identify insights and generate strategic solutions.

• Designing the back-end platform, tools, and SDK that delivers BFG’s in-game services

I ensured a consistent and positive experiences, as well as meaningful feature adaption across AT&T’s entertainment ecosystem, including cable and satellite broadcast systems, OnDemand, and over-the-top products, web, mobile, wearables, third party applications, and adaptions. I also led prototyping of an in-house UI/UX patterns and practices management and development system.

I led development of the concepts and cases that shaped AT&T’s next generation entertainment products. I engaged partners, agencies, and stakeholders to define future products and features, UX concepts, and prototypes for the products currently entering AT&T’s development pipeline.