• Led cross-functional projects to design monetization and enterprise tools that generated $10M+ in revenue and served 30M+ small businesses
• Collaborated with product, engineering, and research teams to define project scopes, establish timelines, and deliver high-impact features within tight deadlines
• Designed and implemented scalable quality assurance workflows that reduced usability issues and increased customer satisfaction
• Championed data-driven design processes and user research to personalize Meta Ads Manager and optimize product adoption
• Contributed to the development of internal tools that streamlined review processes, improving cross-team coordination