Partnering on a fractional basis with early-stage startups in the social impact space to ideate, define, and launch new products. Portfolio currently includes two active clients for defining customer segments, key features + value proposition, journey and ux design to drive adoption and engagement.

Client engagement & strategy for human-centered product development and design lab to deliver cutting-edge solutions for Mastercard’s clients across multiple industries.

• Led product strategy & ideation workshops, prototyping, tech mapping, UX design, and development sprints to launch innovative products, services, and experiences. Drove cross-functional collaboration across internal design + tech teams, clients, and external partners to deliver customized solutions aligned with identified market needs. Sample deliverables include: digital wallets, customer loyalty programs, card products /portfolios, ux development/ refresh, tech/ product roadmaps, go-to-market plans, customer engagement + acquisition strategies.

Karakoram is an award-winning developmental innovation organization that applies entrepreneurial thinking, strategy, design, and engineering to create breakthrough solutions for the world's toughest humanitarian challenges.

Karakoram was born as the 'Developmental Innovation Group' within Glorious Labs, a hardware VR company based in London and Singapore that was named the UN Development Program (UNDP)'s 'Innovation Partner of Record' throughout Asia/Pacific in 2015. In 2019 Karakoram split off into an independent entity with a core remit to focus on solving technical innovation challenges around the world.

LAB13 is an award winning product innovation studio for curious-minded experts in machine learning, design, real-time data, and technology within MRM McCann / McCann Worldgroup. It combines cognitive thinking with access to the lastest technologies, and accelerates human-centric product innovations with clients in the speed of start-ups.

• Led product innovation & design for internal MRM studio focused on human-centric product ideation, development, and commercialization, also collaborating with/supporting IPG & McCann Worldgroup on ideation sessions & rapid prototyping

o Product owner for $2M CPG client engagement focused on consumer-facing AI and data collection product, leading strategy, documentation, and delivery across MRM (creative, strategy, data, etc.), client, & technology vendor teams

o Spearheaded ideation, rapid prototyping, & proof-of-concepts for AI, voice, & AR/VR products across beauty, telco, pharma & retail clients

o Owned thought leadership via white papers focused on insights and new market opportunities including “Decade of Change” and “Zero-Touch Society,” and served as subject matter expert on the Tech, Media, & Telco Global Practice for the IPG global network

WeWork Labs is WeWork’s global innovation platform powering the next generation of industry transformation by helping startups and corporations create the future.

• Hired as WeWork’s first Corporate Innovation professional to build out innovation-as-a-service products for enterprise clients: Led discovery and business development with top enterprises to create new product catalog, including Innovation Sprints, Innovation Labs, and internal team innovation + capacity building workshops

o Launched first corporate piloting lab in San Francisco with Mastercard (client): guided Enterprise IoT startups through pilot exploration, and oversaw implementation + testing of internal Mastercard prototypes around future of work

o Created first Innovation Sprint around the Future of Work for Mercer (client): sourced leading industry startups and supported facilitation of internal client pilots

• WeWork innovation/special projects: crafted initial concept and strategy for WeWork’s own accelerator + piloting program, and lead market exploration and expansion for WeWork labs in the GCC/Middle East