Visual Identity, Design Systems, & Brand Strategy

• Directed Outlook’s brand expression across app icon, theming, and marketing visuals—launching globally across platforms and seen by 400 million users; praised for clarity, cohesion, and brand resonance.

• Established horizontal visual strategy to unify aesthetics across Outlook, improving satisfaction, trust, and design adoption; increased internal design velocity by 20% through reusable visual patterns.

• Founded and scaled the Outlook Design System, enabling consistent, high-quality design across multiple teams; reduced redundancy and accelerated cross-platform development.

• Led foundational visual strategy for Windows & Web, enhancing typography, color, iconography, and navigation; improved usability, reduced cognitive friction, and strengthened brand coherence.

• Fostered design culture and team growth through AI learning initiatives, workshops, and studio identity efforts; increased team engagement and cross-functional collaboration.

Visual Identity, Design Systems, & Framework

• Led design for Universal Win32 Mail & Calendar, delivering a cohesive Windows experience that improved usability and reinforced platform consistency across millions of consumer and enterprise users.

• Defined and unified M365 brand personality, aligning suite-level visuals—headers, navigation, and color systems—resulting in stronger brand coherence and cross-app familiarity.

• Championed visual design standards across the greater organization, driving design quality and alignment across teams; accelerated collaboration and reduced redundant design effort.

• Integrated illustration and teaching UI, creating reusable frameworks that increased user clarity, emotional engagement, and improved feature onboarding across partner teams.

User Experience, User Interaction, & Visual Design

• Designed core modules for OWA (mobile/tablet), enhancing productivity and cross-device continuity.

• Created scalable design patterns and redlines, improving visual cohesion and design–engineering alignment.

• Partnered with PM and engineering to deliver polished, user-centered responsive experiences.

• Designed UX and visual concepts for Xbox LIVE entertainment apps, contributing to platform growth and engagement.

• Delivered the UFC app pitch design, directly supporting the formation of the UFC partnership and new app development.

• Enhanced Netflix console app, improving usability and visual polish for a top-traffic experience.

• Led visual design for unreleased hardware interfaces, including icons, tiles, and system themes.

• Designed core utility apps (calendar, calculator) with a focus on clarity and hardware-optimized UX.