Digital consumer banking experiences across web, and native mobile apps.

AWS Marketplace - simplified complex B2B cloud software purchases and subscriptions that help buyers and sellers seamlessly complete transactions, from purchasing to configuring and managing services.

UX Generalist & Visual Designer on Goldman Sachs’ internal fintech startup, ETF Accelerator — a web-based platform that empowers clients to launch, list, and manage their own ETFs.

**Platform decommissioned**

I designed a data-rich and complex client-facing portfolio management tool, a fund launch tracker, and led the UX initiative to streamline and automate the client onboarding experience which improved usability and aligned workflows across internal teams. Partnered closely with asset managers, traders, sales, client services, product managers, and engineers on every project.

Integration Xchange helps clients (financial advisors) and fintech firms integrate technology solutions to enhance personalized wealth management for their customers. I designed and delivered the platform’s first AI Chatbot conversation designs. Overhauled, tested, and implemented a new pre-login experience. Modernized the site to meet WCAG 2.2 compliance. I won two firm-wide design contests, both earning 1st place.

Optimized KYC (Know Your Customer) digital experiences, boosting form submission rates through improved usability. As part of the end-to-end design process, my focus involved UX research, interaction design, wireframing, and prototyping, collaborating closely with content writers, product managers, and engineers.