• Optimized the Etsy shop experience, improving product presentation and navigation to enhance user engagement.

• Designed and produced laser-cut products (acrylic jewelry, wall art) from concept to final creation.

• Applied UX/UI principles to improve branding and digital marketing, driving online sales.

• Designed and built the Baywood Studio booth for major art fairs in California, creating an engaging space to showcase products and directly understand customer needs.

• Designed conversion-focused website layouts for e-commerce and educational brands.

• Developed and customized websites on Shopify, Wix, Framer, and Webflow.

• Led client discovery sessions, translating business needs into effective designs.

• Developed user-centered interfaces and flows for an AI web app, streamlining scheduling and client acquisition for accounting firms.

• Drove product enhancements that contributed to a pre-seed fundraising, raising the startup’s valuation from $10K to $2M.

• Designed and developed the company website, refining product storytelling.

• Led a complete redesign of the official Fleet Week air show app, increasing usability and driving 15.3K+ downloads.

• Restructured navigation, reducing user journey time by 86%.

• Developed the mobile interface using HTML, CSS, and JavaScript.

• Launched the app on both iOS and Android, conducting rigorous QA testing.

• Designed and prototyped a new website for a cross-cultural radio platform, enhancing engagement for American and Latin American audiences.

• Led a team of four to conduct user research and design UX/UI solutions tailored to client needs.

• Created cohesive design assets, including the company logo, social media templates, and merchandise, enhancing brand exposure and visual consistency.