1. Led end-to-end product design for Quest for Business Shared Mode, spanning VR device experience and Admin Center web platform; drove 70% of total Q4B subscriptions through Shared Mode adoption.

2. Designed the IT admin enrollment and device provisioning flow, including shared mode setup and individual mode onboarding, enabling scalable enterprise deployment across organizations and achieving a 95% successful device enrollment rate.

3. Partnered with cross-functional teams to lead enterprise → consumer migration, defining enterprise system forks across device configuration, access control, branding, and onboarding.

4. Led vision and strategy explorations to inform the long-term enterprise platform roadmap, defining scalable collaboration, solo productivity, and AI-powered Admin Center use cases beyond near-term delivery.

• Designed the UX&UI for the Tile AR UWB finding experience (Partnership with Google).

• Designed the UX/UI for the Contact The Owner project and improved the finding rate by 7%.

• Launched in-app commerce project in July 2020. It generates over 2 million in revenue so far. (Team work with Ying)

• Created Premium subscription purchase screen, designed the

post-purchase UX&UI. 947k total subscribers converted 740k paying subscribers.

• Redesigned the NUX and home-screen, successfully launched the project and improve the Tile activation conversion rate by double-digit.

• Redesigned the Tile new Object Detail Screen and improve the Tile premium conversion rate up by 15%.

• Understanding user needs, product needs, business strategy, and technical requirements and synthesizing them into designs that users fall in love with.

• Partnering with Product Managers and Engineers to create wireframes, task flows, and visual design for new features.

• Designing flows and experiences that are simple, elegant, and beautiful.

• Improving and optimizing existing designs to improve performance.

• Communicating the rationale for design decisions.

• Collaborating with other designers in order to continually raise our bar for quality.

Product designer, designed user interface and user experience

• Designed all the UX/UI, motion design, branding design for the product

• Managed the product task and presented to the investor

• Product launched in 2015 and raised $150k

• Worked with Creative Solution Team

• Redesigned the BBC’s website homepage

• Created BBC’s video page UI/UX for iPad platform