Cortex AI, Concierge, Care, International

[Acquired by Snap]

• Designed end-to-end core social calendar and growth features that increased retention and engagement of new and existing users

• Designed: Profile, Groups, Activity Center, Live Activities, Schedule Integrity, and more

• Collaborated with leadership and stakeholders to conceptualize blue sky designs and conduct Gen Z-focused user research

• Partnered with engineers to assess technical tradeoffs and QA implementation

• Winner of internal 2022 Hackathon, with a focus on creating innovative social opportunities for Gen-Z

Since I've joined, we've launched Saturn's social calendar at 16,000+ schools (and growing!), driving 20x DAU. In 2023, we peaked at #2 in social, #4 overall in the App Store.

• Part-time side gig!

• Supported customer experience and social media for a NYC design studio and streetwear brand

• Worked directly with the co-founders to maintain visual appeal of the store, track customer trends, and define seasonal growth and brand strategy

• Led 0-1 product design for a fintech Y-Combinator startup that provides educational investing tools for teens

• Owned end-to-end design for two separate products – mobile iOS app and responsive web portal

• Worked closely with the CEO and CPO to set the product vision, roadmap, and strategy

• Successfully launched the app to 16,000+ users within 6 months

• Designed onboarding, core investing features, and navigation, ensuring they passed FINRA regulations

• Delivered UX research, interaction flows, and hi-fi prototypes

• Created 0-1 foundational design system for iOS and web

• Partnered with engineers to rapidly iterate & ship mobile and web products