• Drive the E2E development, launch, and ongoing management of GenAI products to help clients address their GTM challenges. Use cases include B2B personalization, Lead/Account scoring & prioritization, GenAI content strategy/generation, Marketing & Sales orchestration, AI-guided sales enablement

• Led a team of AI engineers and developers in designing and implementing innovative AI solutions for various industries, including SaaS, Hi-Tech, finance, and Healthcare.

• Lead product design, developed road map, define the product vision, and set objectives and priorities for client implementation.

• Collaborate closely with cross-functional teams and clients to ensure alignment and smooth execution throughout the product lifecycle.

• Orchestrated product commercialization strategies, including demand generation, prospecting, and conducting engaging product demos and pitches with new customers.

Product Owner of Global Demand Center

Global Demand Center is a centralized intelligence hub that generates demand and grows exponential revenue via AI/ML data analytics, orchestrated omnichannel customer journey, and strategy & operation alignment.

• Designed, executed, and measured ABM programs for generating lead, accelerating pipeline, and growing deals. Created target account lists, customized account-based advertising, and site personalization experience based on vertical and region.

• Developed experimentation strategy, KPIs, and roadmap for new customer acquisition and remarketing tactics via Display, email, and paid social. Conducted A/B testing and in-depth statistical analysis to guide predictive marketing program in demand gen, cross-sell/up-sell, enhance on-site engagement.

• Collaborate with a variety of internal and external stakeholders from Sales, field marketing, Product Marketing, Content Creator, and 3rd Party Vendor to launch campaigns that aligned with strategic sales play and marketing strategy.

• Led field marketing events & webinar programs from strategic planning, goal setting, budget, list management, follow-up, and reporting. Partnered with event vendors to drive engagement and generate high-quality leads.

• Developed the reporting analytics frameworks and owned dashboards tracking global and regional Marketing & Sales KPI, website performance, campaign effectiveness, and pipeline progression. Influenced stakeholders and guided improvements by presenting insights and recommendations in a clear, concise fashion.

• Monitored and measured the performance of Omnichannel Demand Generation programs in search, display, email, paid social, and content syndication via Google Analytics, Marketo, Salesforce, Tableau, and 3rd party ABM MarTech platforms. Evaluated campaign effectiveness based on ROI, quality & quantity of customer acquisition.

• Connected business stakeholders, data scientists, and engineers to identify reporting strategies and use cases from unstructured business problems. Delivered timely and accurate reports with actionable insights for executives and cross-functional teams to drive effective marketing strategies and decisions.

• Conducted website optimization analysis (Monthly/Yearly) to assist Content Managers create compelling massaging, increase conversion (form submission) - including web traffic and engagement analysis – and track user behaviors and engagement via heatmaps, A/B testing, etc. Cultivated data and implemented website UX re-design that increased highly engaged traffic by 124% and lifted conversion rate by 58%.

• Managed day-to-day reporting by identifying key metrics, integrating data from multiple platforms, creating data visualization dashboards to track metrics, providing executives with end-to-end visibility into customer behaviors.

• Transformed quantitative and qualitative data into actionable insights, strategies, and features. Utilized user feedbacks from external and internal reviews to identify gaps and resolve product issues.

• Collaborated with the cross-functional teams to conduct competitive analysis and market research, identified value propositions, buyer personas, and developed go-to-market strategy.

• Led website design projects to enhance conversion through customer buying journey. Managed websites optimization projects starting from strategic planning to defining roadmap, prioritizing design decisions, and executing through production to launch. Monitored performances of new design and measure the impact of online experience enhancement.

• Maintained daily performance of company websites, ensured proper UX and content consistency across all pages by working with designers and engineers to quickly identify and resolve immediate and long-term issues.