Challenge:

Leading cross-functional initiatives during major internal changes, achieving stakeholder and business outcomes.

Scope:

Design owner and strategic partner to editorial, technology, and business in creating meaningful and engaging digital products for readers; managing and mentoring junior designers; recruiting and shaping teams; crafting design culture.

Highlights:

• Managed a team of designers to create and implement a design system that supports 20+ brand identities (including The New Yorker, Wired, Vogue) on Verso, Condé Nast’s front-end content experience platform.

• Launched ‘Goings On About Town’ as its own digital experience. Increased traffic by 30%, created revenue stream via native ad units, and was nominated for Webby for best UX 2017.

• Redesigned newyorker.com homepage; increased click-through rate by 3% through A/B testing.

• Pitched and implemented update to modernize newyorker.com with craftsman’s focus on translating iconic typography.

• Migrated newyorker.com to new CMS on time, on budget and in alignment with corporate objectives.

• Iterated on The New Yorker Today (iOS) app to include magazine content, increasing subscriptions by 50%, app store rating from 3.7 to 4.9 stars and engagement by 100%. Currently nominated for Webby.

• Part of cross-brand design leadership team that strengthened team and creative culture. Launched quarterly cross-functional speaker and design-expert series and team building events.

Challenge:

Joined 1 other designer at this 6-person start-up from the founder of Twitter-acquired Vine to advance the emotional-resonance and intuitiveness of creative tools/social networks.

Scope:

Developed Byte (iOS) and Peach (iOS and Android) from ideation to app store launch with team.

Highlights:

Both noted by media including The Verge, New Republic and Tech Crunch as advancing creative tools and social media “with a ruthless focus on affect.” Peach went viral, hitting #9 in social networking apps within one day.

Challenge:

Evolve the visual and UX design system for nytimes.com ecosystem.

Scope:

Worked on nytimes.com as part of its in-house digital design team.

Highlights:

• Led digital redesign of The New York Times Magazine in alignment with the print design, based on target reader qualitative research.

• Conceptualized, collaboratively developed and pitched an approach to T Magazine that was more interactive and human, and financially efficient.

• Redesigned galleries and implemented incremental, iterative improvements on the navigation and homepage.

Challenge:

Jumped in for 4 months on The Jewish Museum redesign for this studio.

Scope:

Led client through final project phase.

Highlights:

Worked with brand designers, museum stakeholders and engineering agency to create a new, modern identity for The Jewish Museum, which won a Type Directors Club award.