Building AI-native consumer systems at the intersection of visual/video understanding, discovery, and commerce — redefining how people discover, evaluate, and act in everyday contexts.

Leading 0→1 product development in visual search and “Shop Everything,” translating advances in visual understanding into real, repeatable user behavior beyond demo use cases.

Operating as a single-threaded owner, setting product direction and driving alignment across Facebook, Instagram, and various AI research organizations.

Leading a cross-team group of PMs (without formal reporting lines), aligning product strategy and execution through influence and shared ownership to deliver end-to-end outcomes.

Key focus areas:

– Integrating visual understanding into end-to-end user journeys and decision loops

– Driving early product-market fit through rapid experimentation and iteration

– Scaling product impact by aligning engineering, design, and policy across organizational boundaries

Particularly interested in how AI-native interfaces move from novelty to habitual use, and how AI reshapes human decision-making and discovery.

Led product and business at the intersection of ads, commerce, and large-scale decision systems, operating as a product GM for a multi-billion dollar revenue pillar ($XXB).

Owned revenue outcomes end-to-end, co-owning P&L with sales leadership and driving both product direction and organizational alignment in a highly complex environment.

Acted as a single-threaded owner across key product areas, spanning signal acquisition, delivery optimization, measurement, and ads formats — translating ambiguous opportunities into scaled product and business impact.

Worked at the intersection of product, revenue, and organizational decision-making in one of Meta’s most complex monetization systems.

Key impact:

– Grew OmniChannel Ads from 0 → $1B+ ARR, establishing a new strategic pillar for Meta Monetization

– Incubated Retail Media Network (RMN) solutions from 0 → $200M+ ARR

– Led Retail Ads vertical (multi-billion revenue), incubating and scaling high-impact bets across product and GTM

Built and led a team of senior and staff PMs (L5–L6), scaling both product outcomes and organizational capability.

Built and led a team of senior and staff PMs (L5–L6), driving product direction in privacy-preserving ads infrastructure. Contributed to shaping privacy-preserving ads approaches at scale across the ecosystem.

Led product efforts at the intersection of ads performance, user privacy, and platform-level constraints, navigating complex regulatory and ecosystem dynamics.

Defined product strategy and system design for privacy-preserving solutions, balancing long-term platform sustainability with near-term business impact.

Worked across product, engineering, and policy to translate evolving external constraints into scalable product systems under high uncertainty.

Led product and system development across ads ranking and delivery, operating at the intersection of machine learning, monetization, and large-scale platform constraints.

Created and scaled new product spaces, shaping long-term monetization strategy in ads delivery. Acting as a single-threaded owner in highly complex, cross-organizational environments.

Key impact:

– Scaled a multi-billion dollar ads product (value optimization), achieving 20% YoY growth despite significant privacy headwinds

– Led 0→1 development of OmniChannel Ads, bringing the product from alpha to public launch and reaching $XXXM+ revenue run rate

– Led cross-org response to iOS14 App Tracking Transparency changes, acting as product lead for ads delivery mitigation efforts; coordinated 8+ product teams and 100+ engineers to stabilize and recover performance

– Created a new product space in Ads Delivery projected to drive multi-billion incremental revenue, defining strategy, securing investment, and assembling cross-functional teams (PM, Eng, DS, Design, PMM)

Built and mentored a team of PMs, while contributing to broader organizational growth through hiring (50+ PM interviews) and leadership development