‣ Collaborate with stakeholders within the Microsoft Advertising ecosystem to deliver user-centered design from concepts to low and high-fidelity design assets, interactive prototypes, and design specifications

‣ Conducted UX and visual design by redesigning the interaction flow, information architecture, and style of the flagship product

‣ Provided business analysis and design consultation

‣ Built and managed a design team for end-to-end design delivery from research to visual branding

‣ Executed on end-to-end UX design from wireframes, storyboards, user flows, sitemaps, to interactive prototypes

‣ Delivered visual design assets and coordinated with engineering for implementation

‣ Conducted user research through interviews, competitive analysis, and usability studies

‣ Developed final high fidelity prototype based on usability findings

‣ Conducted market research for company’s future business development projects

‣ Summarized global IT market trends for weekly news synopsis reports